Virgin is uniting all its UK businesses under one loyalty programme for the first time as it looks to boost engagement with its customers and give them a reason to pick Virgin over its competitors.
By Sarah Vizard
New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content.
The brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
Wireless Group is relaunching the Virgin Radio brand eight years after it disappeared from the airwaves but faces a challenge in moving away from its “laddish” past.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.