Why Weetabix’s marketing head took on a ‘fresh challenge’ with a move to HR
While HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
Picture this: you’re a young marketer stepping out into the world of work, eager to climb the rungs from marketing executive to brand manager to marketing director to maybe, one day, CMO, or even CEO.
Sound familiar? This is the career journey many marketers believe they must traverse. Some are successful in achieving it, many are not. However, there are other options available, hidden in plain sight.