Whyte & Mackay appoints new marketing director

Whyte & Mackay has appointed Beam Global Spirits & Wine marketer Nick Garland to the role of global sales and marketing director. He replaces Alok Gupta, who have moved to a role at parent company United Spirits.

Whyte & Mackay has appointed Beam Global Spirits & Wine marketer Nick Garland to the role of global sales and marketing director. He replaces Alok Gupta, who have moved to a role at parent company United Spirits.

He will oversee brands such as Vladivar vodka, the Whyte & MacKay blended whisky and malt whisky The Isle of Jura.

Garland was previously vice president of global marketing at Beam Global Spirits & Wine. The company, previously known as Jim Beam Global Brands, changes its known following the acquisition of a number of brands from Allied Domecq, which was later taken over by Pernod Ricard.

Garland is a former Diageo marketer and also spent eight years with Gillette in the UK.

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