Whyte & Mackay to launch premium whisky

Whyte & Mackay is attempting to tap into the premium whisky market with the release of The Dalmore 50-year old vintage malt. The whisky is being released as a limited edition.

The brewer claims the ageing malt includes whisky first distilled 140 years ago. Only 191 bottles will be available from luxury retailers, with a recommended retail price of around £700 a unit. The drink will be packaged in hand-blown, Portuguese crystal decanters.

A further 50 bottles will be available through the travel retail sector, which will come with limited edition, numbered, silver neck tags.

A full size 70cl bottle of the 52.8% alcohol volume whisky will cost consumers around £5000.

Whyte & Mackay says the drink tastes of orange peel and liquorice initially, with an after-taste of crushed almonds and cinnamon.

The Dalmore master distiller, Richard Patterson, says: “We believe the time is right to illuminate the brilliant, and ignite desire in the world of luxury.”