Wickes hands its media planning and buying account to Mediaedge:cia

Wickes has handed its £9m media planning and buying account to Mediaedge:cia following a final pitch against MediaCom.

Wickes has handed its &£9m media planning and buying account to Mediaedge:cia following a final pitch against MediaCom. OMD, BLM, Carat and BJK&E were all knocked out at an earlier stage. The review followed the &£950m purchase of Wickes by Travis Perkins in 2004.

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