Wieden & Kennedy Amsterdam has resigned from the Siemens Mobile roster. The agency’s place has been under threat since Siemens gave the &£70m launch campaign for its next-generation mobile handsets to TBWA/London in June (MW June 12).
Times Newspapers has made a deal with mobile network O2, to support the latter’s sponsorship of the England team during the Australian Rugby World Cup. The deal will see a combination of sponsorship and advertising across The Times, The Sunday Times and Times Online.
Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle’s pub estate.
Sir Ken may have the all-clear to buy Safeway, but the authorities’ inept approach will allow the big three to use all their tricks to spoil his party, says George Pitcher
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.