Wieden & Kennedy has created its first television campaign for Pizza Hut. The ad features a mystical Pizza Hut full of fortune tellers reading the future from the new 4forAll pizza, and introduces the strapline ‘Hutspitality all round’.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.