Wilkinson-Sword and Gillette both have the ‘sharpest’ blades
Wilkinson-Sword and Gillette advertising claims have been judged equally valid by a Dutch court, and both will be allowed to claim in their ads to have the ‘sharpest’ blades.
Wilkinson-Sword and Gillette advertising claims have been judged equally valid by a Dutch court, and both will be allowed to claim in their ads to have the ‘sharpest’ blades.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.