Will advertisers find it difficult to balance creativity with the use of data?
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Highly social, gender diverse and age agnostic: Why brands must change their view of gamers
Charlotte RogersMobile gaming has crossed over into mainstream entertainment, but brands still seem reluctant to explore the burgeoning opportunities.
The brand benefits of breaking into gaming
Charlotte RogersAs the roll-out of 5G promises to amplify the experience of mobile gameplay, brands are discovering inventive new ways to find fame through gaming.
Marketers up traditional media budgets amid increased competition
Ellen HammettWhile there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Digital TV must overcome its contradictions if it wants to attract more ad dollars
Ben DavisDigital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.
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