Will Facebook’s vow to ban ad blockers alienate audiences?
Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
Facebook takes aim at ad blockers
Leonie RoderickFacebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
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Facebook’s next revenue opportunities: search, messaging and VR
Sarah VizardFacebook smashed revenue expectations in its most recent quarter as its focus on video and mobile paid off, but it is already looking to the next wave of revenues and positioning itself to win in search, messaging and virtual reality.
Google, Facebook and John Lewis on why brands will lose if they are not ‘mobile first’
Rachel GeeSpeaking at the IAB Digital Conference this week (June 28), the likes of Facebook, Google and John Lewis reiterated the importance of mobile, calling it the number one platform to make an emotional impact with consumers.
Coca-Cola to hold marketing spend in countries with slow vaccine rollout
Manny PhamThe beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
Expedia rebrands to ‘aggressively and deeply’ support travellers post-Covid
Michaela JeffersonWith the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
European Super League will need to convince brands of its authenticity
Matt BarkerThe proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
Personalisation, hiring, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.