Will Facebook’s vow to ban ad blockers alienate audiences?
Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
Facebook takes aim at ad blockers
Leonie RoderickFacebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
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Facebook’s next revenue opportunities: search, messaging and VR
Sarah VizardFacebook smashed revenue expectations in its most recent quarter as its focus on video and mobile paid off, but it is already looking to the next wave of revenues and positioning itself to win in search, messaging and virtual reality.
Google, Facebook and John Lewis on why brands will lose if they are not ‘mobile first’
Rachel GeeSpeaking at the IAB Digital Conference this week (June 28), the likes of Facebook, Google and John Lewis reiterated the importance of mobile, calling it the number one platform to make an emotional impact with consumers.
Rockstar to CMO: One marketer on going from the recording studio to the boardroom
Charlotte RogersFrom signing record deals to heading up marketing at global brands like Coke, Nike and Patagonia, Joy Howard has traded in the corporate world for her own company and the life of a CEO.
Marketing Week Top 100 2021: The top travel, leisure and hospitality marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
How rethinking ‘value’ can improve effectiveness
Robin BonnThere’s growing momentum around a refocus on outcomes over agency inputs, but by defining ‘value’ too narrowly, marketers risk missing the opportunity.
How Reckitt’s digital transformation is enabling it to ‘learn faster and scale-up’
Manny PhamWhen Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.