Facebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Facebook smashed revenue expectations in its most recent quarter as its focus on video and mobile paid off, but it is already looking to the next wave of revenues and positioning itself to win in search, messaging and virtual reality.
Speaking at the IAB Digital Conference this week (June 28), the likes of Facebook, Google and John Lewis reiterated the importance of mobile, calling it the number one platform to make an emotional impact with consumers.
It takes courage to challenge the status quo and drive change but marketers are increasingly bowing to the pressure of the C-suite, which needs to stop.
Lurpak’s sizzling spot has many of the characteristics that “underpin” creative effective video in a YouTube context, according to the latest The Works study.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The health and beauty retailer is also launching a campaign with poverty campaigner Jack Monroe to offer customers tips to help keep costs down as hygiene poverty is rising at an “alarming rate”.