Will Facebook’s vow to ban ad blockers alienate audiences?
Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
Facebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Facebook smashed revenue expectations in its most recent quarter as its focus on video and mobile paid off, but it is already looking to the next wave of revenues and positioning itself to win in search, messaging and virtual reality.
Speaking at the IAB Digital Conference this week (June 28), the likes of Facebook, Google and John Lewis reiterated the importance of mobile, calling it the number one platform to make an emotional impact with consumers.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.