Will new banks travel well too?

While I welcome Tom Bawden’s article about the challenges of creating a pan-European banking brand (“Internet opens up Europe for banks” MW April 20), it failed to examine the role new banks such as Tesco Personal Finance and EasyGroup’s Easymoney will play in this trend.

With the exception of Easymoney, the article suggests the majority of UK expansion into Europe is confined to the traditional banks, such as Barclays, Abbey National, HSBC and Lloyds TSB, albeit under new brand names.

While concluding that “the revolution in the UK spearheaded by new entrants such as Prudential’s Egg and Tesco Personal Finance could end up becoming Britain’s greatest export to Europe,” he didn’t examine whether these new entrants were themselves likely to be moving into Europe.

Other than that, the article raises a good question – whether any bank, traditional or new-kid-on-the-block, is likely to succeed across the Continent, given that many people in Europe are never likely to trust “foreign” banks with their money – particularly when they are delivered over the Internet.

Angela Whitfield



Vodafone picks HPT Brand Response for consumer brief

Marketing Week

Mobile phone operator Vodafone has handed HPT Brand Response the bulk of its multi-million pound consumer direct marketing business. Vodafone’s total advertising spend is &£30m. HPT’s appointment is in addition to Vodafone’s direct marketing incumbents, Evans Hunt Scott (EHS) and 141 Communications. EHS will continue to work on the Vodafone Advantage loyalty programme which gives […]

Study finds low level of trust among shoppers

Marketing Week

Websites still have a long way to go to reassure consumers about online privacy, according to a new US report. Active Research’s survey of more than 900 Internet users found that over half – 57 per cent – won’t share any information with websites that allows them to be personally identified. This includes basic details […]

Imperial denies promotion revamp aims to side-step cigarette ad ban

Marketing Week

Imperial Tobacco has revamped its gift inserts card promotion in the face of the forthcoming ad ban, at a time when all other cigarette companies have abandoned similar schemes. Imperial denies it is trying to side-step the proposed ban on cigarette promotions by replacing its focus gift inserts with quality assurance cards. The cards will […]


    Leave a comment