Will Royal Mail deliver the goods?

Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by A

So, the Royal Mail is looking at a pricing system linked to the day of delivery (MW March 14). I am delighted. At last I can rely on press releases, trannies and all the other daily ephemera that goes with running a small PR business actually turning up when they are needed.

But am I missing a trick, or maybe I’m just cynical, because I can remember when a first class stamp really did mean that your letter would arrive the next day. Now a second class letter can sometimes be the proverbial tortoise in the race against the first class hare.

The Royal Mail might well be responding to “demands from industry”, but aren’t they just covering up for past inadequacies?

Juliet Bernard



Welwyn Garden City



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