William Eccleshare to head BBDO Worldwide
William Eccleshare, chairman and chief executive of Y&R Brands in Europe, Middle East and Africa, is to head BBDO Worldwide in the same region.
William Eccleshare, chairman and chief executive of Y&R Brands in Europe, Middle East and Africa, is to head BBDO Worldwide in the same region.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.