William Hill CMO Kristof Fahy to leave

William Hill is on the hunt for a new CMO as Kristof Fahy is set to leave after five years with the bookmaker.

A spokesman for William Hill confirmed chief marketing officer Fahy’s March departure and added that the bookmaker will be replacing him. Fahy does not have a job to go to.

Fahy joined William Hill as CMO in January of 2010, having previously held roles at Yahoo! as VP of marketing and at Research In Motion as brand director for BlackBerry.

He oversaw a successful World Cup campaign that delivered better than expected growth in betting and contributed to an increase in revenue for the bookmaker.

Betting on the World Cup climbed by 80% compared to the 2010 tournament, with online betting growing by 211%.

According to the company’s results for the third quarter of its financial year, group net revenue was up by 23% year on year with operating profits up 89%.

The bookmaker also introduced a push earlier this year to deliver more personalised content through digital channels, such as push notifications and proprietary gambling platforms.

Following this, William Hill saw success for its digital platforms in its third quarter results – online operating profit had risen by 126% year on year and mobile wagering was up by 38%.

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