Subscriber Exclusive 
William Hill preps for winter World Cup following ‘biggest year’ for marketing
The bookie is looking to build on “strong foundations” with a new campaign focused on ramping up excitement ahead of the World Cup in November.
By Molly Innes
Last year was William Hill’s “biggest” year for marketing yet, with a refreshed brand identity and 360-campaign celebrating the “coming together” of sports fans post-Covid.
The 2021 campaign timed in with the Men’s Euros tournament, while this year’s creative follows England’s Women’s Euros win and is in anticipation of the first winter World Cup.
