Windmill Partnership, the marketing and creative consultancy, has appointed former Findus marketer Suzanne Nagle as marketing director. She left the frozen-food company, where she was European marketing director, at the start of the year (MW January 22).
ITV claims that its new autumn schedule, unveiled yesterday, will reverse the decline in its share of viewing for the year to date. Daytime will be given a “fresh and aspirational” on-air look, new entertainment shows and a drama serial for the 5-6pm slot. One-off dramas under the theme “Trapped”, featuring Martin Clunes, Caroline Quentin […]
Virgin Radio has signed a sponsorship deal with Jaguar Racing including on-air and on-car promotions. The station will also give away tickets to the British Grand Prix (Agencies, page 12).
Scottish Quality Salmon has moved to calm consumers’ fears, but has too much damage already been done?
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.