Windmill Partnership, the marketing and creative consultancy, has appointed former Findus marketer Suzanne Nagle as marketing director. She left the frozen-food company, where she was European marketing director, at the start of the year (MW January 22).
ITV claims that its new autumn schedule, unveiled yesterday, will reverse the decline in its share of viewing for the year to date. Daytime will be given a “fresh and aspirational” on-air look, new entertainment shows and a drama serial for the 5-6pm slot. One-off dramas under the theme “Trapped”, featuring Martin Clunes, Caroline Quentin […]
Virgin Radio has signed a sponsorship deal with Jaguar Racing including on-air and on-car promotions. The station will also give away tickets to the British Grand Prix (Agencies, page 12).
Scottish Quality Salmon has moved to calm consumers’ fears, but has too much damage already been done?
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.