Windmill Partnership, the marketing and creative consultancy, has appointed former Findus marketer Suzanne Nagle as marketing director. She left the frozen-food company, where she was European marketing director, at the start of the year (MW January 22).
ITV claims that its new autumn schedule, unveiled yesterday, will reverse the decline in its share of viewing for the year to date. Daytime will be given a “fresh and aspirational” on-air look, new entertainment shows and a drama serial for the 5-6pm slot. One-off dramas under the theme “Trapped”, featuring Martin Clunes, Caroline Quentin […]
Virgin Radio has signed a sponsorship deal with Jaguar Racing including on-air and on-car promotions. The station will also give away tickets to the British Grand Prix (Agencies, page 12).
Scottish Quality Salmon has moved to calm consumers’ fears, but has too much damage already been done?
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.