With apologies for our new job

The press release sent out by our PR company announcing our appointment as a principal media agency for SWK & Partners stated the appointment was made as a result of a competitive pitch against the incumbent agencies MBS and Expert Media. This was incorrect. There was no competitive pitch; MBS having resigned a number of the accounts and SWK & Partners having decided to realign their business into Total Media. We would like to apologise to all concerned for any embarrassment caused.

Guy Sellers

Joint managing director

Total Media

London W8


…You can’t beat the system…

Marketing Week

It was interesting to read the special report by Richenda Wilson (MW May 17), and particularly the thoughts of several contributors on the data that organisations capture on their customers. I’d agree that there are still many firms that don’t collect the right data to understand customers, and consequently do not drive better contact strategies. […]

Relationships needing work…

Marketing Week

I have noticed over the past year the amount of discussion CRM has provoked in the media. I believe it will continue to do so for a while longer, as providing better customer service will continue to drive companies in the 21st century. CRM will remain a buzzword in the IT press, and companies will […]

…we know all about you all

Marketing Week

Richenda Wilson is wrong when she says that existing e-mail databases are “inadequate” for contextual marketing (MW May 17). My own company, for instance, has a database of more than four million opt-in addresses, which can be cross-referenced against a variety of variables. E-mail permission marketing (EPM) data are tailor-made for targeting consumers in contextual […]


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