Wm Morrison plans to retain the Safeway brand for the supermarket chain’s stores measuring less than 15,000 square foot if any renewed bid for the Safeway Group is accepted. This would mean that up to 121 stores will remain trading under the Safeway brand, subject to disposals in accordance with the Competition Commission’s report.
Teletext has shortlisted I-Level, John Ayling & Associates, Vizeum and Zenith Optimedia for its £6m media planning and buying account. Incumbent Manning Gottlieb OMD has not been invited to repitch.
Inbox, the direct marketing agency, has created two marketing campaigns for online insurance firm, esure. The two e-mail campaigns aim to bring in new customers.
Rainey Kelly Campbell Roalfe/Y&R has created an outdoor and national press campaign for Virgin Trains targeting the business traveller with the strapline ‘Ivor and Thomas who? New trains rolling out across our network now’.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.