Women of all ages will buy good design
I totally disagree with Mark Ritson (MW last week). Good design appeals to women of all ages just look at Diane von Furstenberg, whose designs are loved by all women who can afford to buy them. Older women are not necessarily spending less and at the top end of the market, although those hit by the recession may be frequenting charity shops and buying bargains from eBay.
Age is a state of body, not a state of mind and being older doesn’t mean you stop wanting to look stylish. What kind of marketer ignores customers’ needs, especially when they have money to spend?
Sue Rifkin (Levy)
PR and marketing consultant
