Woodland Trust launches carbon accreditation

Brands will soon be able to use the Woodland Trust “Carbon Code” logo on packaging, marketing and advertising to communicate their efforts to reduce carbon impact.

/n/p/l/WoodlandTrust.jpg

The conservation charity is launching the UK’s first government backed carbon accreditation scheme to help brands communicate their efforts to reduce carbon emissions.

Waitrose, Eurocamp and Penguin Books owner Pearson are among the first companies to sign up to the scheme.

The Code aims to provide business with guidelines for estimating carbon removal and give brands and consumers confidence in environmental claims. Several companies have been accused by environmental groups of “green washing” in marketing activity in recent years.

Woodland Trust says the scheme allows brands to focus their activities in the UK and demonstrate a commitment to local communities, rather than overseas offsetting.

The organisation says UK based projects have better resonance with UK consumers.

The Trust’s Dr Nick Atkinson says: “The Woodland Carbon Code puts woodland creation on the map as part of the UK’s response to climate change. Businesses looking to voluntarily support tree planting can have confidence in the claims made around carbon removal whilst at the same time demonstrating their environmental commitment to their customers. ”

Waitrose will use the accreditation on a initiative to plant trees every time customers use its on-line grocery delivery service .

Pearson will plant trees to balance out the carbon emissions from the buildings used by its Penguin business.

Recommended

/a/n/x/postboxRoyalMail.jpg

Royal Mail’s “delivered by…” plans fail to hit the mark

Russell Parsons

A clumsy internal marketing move aimed at repairing the brittle relationship Royal Mail has with its staff will not only fail in its primary objective but will damage the long-term relationship it has with another of its core stakeholders- direct marketers. From September, Royal Mail will add the mark “Delivered by Royal Mail” to all […]

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now