Woolworths has appointed Iris to create in-store advertising following a three-way pitch against two other agencies. Iris will work alongside Bartle Bogle Hegarty, which is working on a Christmas ad campaign for the retailer.
Nation1 has won the Royal Scottish National Orchestra (RSNO) through-the-line account following earlier project work. The Glasgow-based agency has also unveiled a new logo for the RSNO.
There are so many depressing angles to this story that the Diary has spent the past half-hour underneath a desk, weeping gently between swigs from a bottle of fortified British wine. However, duty calls, so here goes. Staff from Golley Slater recently took place in a team-building exercise (depressing fact No.1). Each was put in […]
Revlon International has promoted Esther Park to European marketing director following the promotion of Simon Worraker to vice-president for Latin America. Worraker has relocated to the company’s New Mexico offices. Park, who was previously the European marketing manager, has taken over his responsibilities. Worraker took over marketing for the UK and Ireland in November 2003, […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.