The campaign includes press and online activity as well as giveaways and an exclusive deal with Cineworld to offer families that sign up to Woolworths’ Very Important Families scheme four free tickets to Halloween screenings of The Spiderwick Chronicles at participating Cineworld cinemas.
Press ads created by Brooklyn Brothers broke today (30 September) in the National press including The Mirror, The Sun, The Express and The Mail with the tagline Halloween fancy dress range with the tagline ‘Have a safe and scareful Halloween’.
Online adverts developed by Glue will run across social networking site Bebo and MSN to drive traffic to the dedicated Halloween site.
As part of the campaign, Woolworths.co.uk has teamed up with the Department for Transport (DFT) to make sure that children that go out trick or treating are safe on the streets. The retailer is giving away free DFT ‘Be Bright be Seen’ neon reflectors with every fancy dress order made between 12 October and Halloween.
Woolworths is also giving away free bags of pick and mix with fancy dress orders up to 11 October.
The online retailer, which was borne out of the collapse of the Woolworths high street chain, is stocking over 3000 adult and children’s fancy dress costumes and accessories including Halloween themed home decorations.
Parents call also access advice on safe trick or treating and ‘how to’ video demonstrations of Halloween face painting.