Woolworths has joined Zip Television, the interactive television channel set up by a consortium of advertisers including Honda, Orange, Procter & Gamble and Unilever. Woolworths is the first retailer to join and will launch an interactive campaign later this year. (Media Analysis, page 19; Torin Douglas, page 21)
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.