Woolworths launches online travel website


Woolworths has launched an online travel website selling discount holidays, flights and hotel rooms.

The website will take on established competitors like expedia.co.uk by offering savings of up to 60% on hotels and flights from major carriers and special deals on family holidays from tour operators.

The high street retailer has teamed up with travel specialist the PPA Group to offer the deals.

Marketing director Stephen Robertson says: "The online travel market is booming and we believe we can offer customers looking to travel the best of both worlds: a trusted retail brand working with an expert in the market."

Promotion will initially be online-based with banner ads and e-mails going out to 500,000 customers on Woolworths’ database.

An in-store point-of-purchase campaign will also be implemented around the travel sections in 821 stores.


Refresh Mobile marketer leaves after less than a year

Marketing Week

Elaine Devereux, the marketing director of mobile magazine publisher Refresh Mobile, is leaving after less than a year in the role to set up her own company. Refresh, the company behind “mobizines”, appointed former T-Mobile executive Devereux as its first marketing and brands director last year (MW February 9, 2006). It is now looking for […]

Why AOL should beware of invading the affiliate’s objectivity

Marketing Week

Perhaps the most interesting aspect of the TradeDoubler/AOL deal was that the initial $900m (£457m) bid was deemed to be undervalued – a reflection of the perceived strength of the company, the market and the concept. TradeDoubler is undoubtedly impressive – it started out with significant funding and the added benefits of remaining private while […]


    Leave a comment