She headed the marketing solutions division of Callcredit Information Group for two and a half years, following the acquisition by Skipton Information Group of Broadsystem in 2008.
Worboys founded the database bureau HDM Worboys in 1995, selling it to News International in 2000. “Caroline has been instrumental in integrating the businesses, developing strong foundations, substantially enhancing our data assets and driving for a greater focus on proactive client management. She has also put in place a very strong management team who we are confident can ensure that our success continues,” says John McAndrew, CEO of Callcredit Information Group.
Chris Savage replaces her as MD of Callcredit Marketing Solutions, having joined the company as corporate development director in June 2009. He was previously managing director of marketing services at Experian, where he worked for 20 years.
Says McAndrew: “Chris joined us at an exciting stage and has made a big impact in a short time. His experience and enthusiasm are just what we need to capitalise on the opportunities we have as a growth oriented business.”