World Cup sponsor Hyundai’s European marketing boss steps down

World Cup sponsor Hyundai’s European marketing boss Mark Hall is stepping down for ‘personal reasons’ just as the tournament kicks off. 

Video: Hyundai kicks off its World Cup marketing campaign

http://www.youtube.com/watch?v=A2HiMpo0cws?list=PLk2o-pez2QCZCNjowW9EQg0A0lEhmoktl

Hall joined Toyota in 2010 as UK marketing director before being promoted to vice president of European marketing a year ago. He has previously held positions at Lexus, as well as a number of sales and marketing positions within Toyota both in the UK and Europe.

Hyundai says Hall will be leaving his role with immediate effect, with chief operating officer Allan Rushforth taking over his responsibilities on an interim basis. The car marque does plan to replace Hall and is currently searching for a permanent replacement.

Hyundai has been an official sponsor of the Fifa World Cup since 2002 and recently agreed to stay on until 2022. This year, it has shifted its marketing strategy away from raising awareness of the brand to building a “sustainable fan base” with a social media push targeting armchair football fans.

Hyundai’s European sales have struggled despite an uptick in the car industry since the start of the year. Its sales dropped 2 per cent to 144,556, despite total car sales increasing 7 per cent, according to industry body the European Automobile Manufacturers’ Association.

Its market share has also dropped in the UK to 3.25 per cent in May, from 3.46 per cent a year ago, according to figures from the Society of Motor Manufacturers & Traders.

Recommended

WorldCupQatar-Logo-2014_304
3 Comments

FIFA sponsors break silence over Qatar World Cup row

Seb Joseph

FIFA sponsors Adidas, Coca-Cola, Hyundai, BP and Visa have joined Sony in demanding the organisation investigate its controversial decision to award the 2022 World Cup to Qatar, fearing the “negative tenor” around corruption allegations is damaging their brands. Moves that demonstrate sponsors are more willing to take an ethical stance to protect their reputation, according to sponsorship experts. 

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now