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World Cup vs Christmas: The festive conundrum facing retailers
For the first time in its history, the World Cup is taking place in winter. How are retailers coping with the Christmas clash?
For many reasons, the 2022 World Cup is posing problems. From the human rights backlash against host country Qatar, to the impact of the cost of living on consumers’ ability to shop football stash, it’s not an easy landscape.
Furthermore, the tournament’s clash with the festive season and Black Friday is posing a real challenge for retailers.
