WorldStores magazine aims to boost brand awareness

WorldStores, the e-commerce retailer, is launching a customer magazine as it attempts to boost both its brand awareness and share of consumer spend online.

The retailer has appointed publisher Future Plus to produce the magazine. It will be distributed with Future’s consumer electronics magazines, including gadget title T3.

The magazine, called WorldStores Essentials, will have a print-run of 242,000 copies and will also be mailed directly to the retailer’s mailing list.

WorldStores, which was launched in 2003, is privately owned by founders Richard Tucker and Joe Murray. It owns and operates 13 websites, which include iWorld- .co.uk, laptopstuff.co.uk and headphoneworld.co.uk.

The company plans to launch a further 20 niche websites by the end of 2008.

It is estimated that the online retail market across Europe will be worth £14bn this festive season (Forrester Research, Europe’s 2007 Christmas) with UK shoppers spending over £3.5bn online on consumer electronics alone.

Murray says: “WorldStores Essentials is our first foray into acquiring new customers away from our established online acquisition methods. By having our own magazine, WorldStores has an excellent opportunity to show existing customers what other items we have on offer across our growing network of online stores.”

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