WPP acquires Red Dot Square Solutions

By Marketing Week 4 Feb 2009 1:57 pm

WPP Group, the second largest marketing services group, has acquired UK based retail customer behaviour research agency Red Dot Square Solutions.

WPP says the deal was struck ahead of its £1.1bn acquisition of market research group Taylor Nelson Sofres last autumn.

Virtual in-store research agency Red Dot Square was launched in 2006 by current president Mark Edwards and its clients now include include Safeway, Tesco, Walgreens and Wal-Mart.

Red Dot Square will operate within Kantar, WPP’s global insight, information and consultancy division.

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WPP acquires Red Dot Square Solutions

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