WPP Group has merged strategic marketing consultancy The Henley Centre with HeadlightVision, the brand consultancy. The Henley Centre chief executive Sian Davies becomes chief executive of the new company, and HeadlightVision chief executive Crawford Hollingworth becomes executive chairman.
Egg is to introduce a two per cent ‘rate tart’ charge for credit card balance transfers. Egg was one of the pioneers of offering a zero per cent introductory rate to attract new customers.
Media Steps, the steps and stairs ad site company, is floating on the Alternative Investment Market (AIM) later this month, in a deal believed to be worth &£7m. The company has several exclusive sites at train stations and football clubs.
Bacardi chairman and chief executive Ruben Rodriguez has resigned. His surprise resignation, after 18 years with the group, comes as rival Diageo approaches Bacardi about a consolidation deal.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.