WPP Group, the world’s second-largest advertising and marketing services company, has reported a 32 per cent increase in pre-tax profits to &£255m for the six months ending June 30, and a six per cent rise in like-for-like revenues.
Trojan Condoms is rolling out its Safe Ride Home scheme across the UK.
Clark McKay & Walpole has created the first ad campaign for Porsche’s 4×4 Cayenne model.
British Gas is launching a “green” package that will reward householders with Â£20 cash-back a year for being more energy efficient.
While 64% of marketers say they are as productive working from home as in the office, less than half have received any form of virtual training during lockdown.
Has digital acceleration come at a cost to long-term brand-building – and will brands and consumers revert to old patterns post-Covid? Marketers at the latest Marketing Week and Salesforce roundtable debated the balance of strategic planning versus lean agility.
Virgin Atlantic filing for chapter 15 bankruptcy protection might signal a turning point in how we travel – and how airline brands make money.
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.