Wrigley’s Extra has signed up as the sponsor of Channel 4 teen soap Hollyoaks. The 13-month deal will start on June 20 and will support the full range of the company’s gums, mints and strips.
Campbell Doyle Dye (CDD) has created the first burst of advertising for Bacardi-Martini’s diet variant of its Bacardi Breezer range – Half Sugar. The outdoor advertising will target 24- to 35-year-olds and will use the tagline “Half of Me”. The nationwide campaign will go live over the next few weeks. CDD was appointed to the […]
EMAP Radio managing director of programming Mark Story is spearheading a drive to increase networked programming opportunities for EMAP and commercial radio. It comes as the industry steps up its efforts to win audience share from the BBC. Story will continue to oversee programming across EMAP’s radio stations, which include Kiss and Magic, but he […]
Heinz is relaunching its jarred organic baby-food range as Heinz Simply Organic in a bid to offer simplified recipes with clearer labelling. This is in line with Heinz’s health and nutrition strategy, Good Food Every Day. Simply Organic, suitable for four- to six-month-old babies, is a 21-strong range ofÂpurées,ÂwhichÂhave three main ingredients and are gluten […]
Lorraine Heggessey, who has led transformation at high profile media brands including the BBC, says good leadership is built on communication, because there is “no point having the best strategy in the world if nobody knows what it is”.
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.