Wrong L G work in IDM awards
It was a terrific achievement for us to win the highly prized Gold IDM Business Performance Award for our client Legal and General.
Although this is a unique award for business effectiveness and proven direct marketing performance, our creative work had an equally significant role to play.
It is therefore disappointing that the creative shown in the award supplement (MW May 20) was the wrong Legal and General work. That was not originated by WWAV Rapp Collins.
John Eversley
Marketing director
WWAV Rapp Collins
London W6