WSJ readies revamp
The Wall Street Journal (WSJ) is relaunching its European edition next month with a redesign of the paper backed by a new marketing campaign.
From 17 November the new-look print edition of the WSJ Europe will be the only version of the paper available in the UK after it ceases the printing and distribution of its US edition in London.
The revamped business title will feature new analysis pages, columnists and front page design, combined with easier navigation, a simplified layout and greater use of colour. It will also launch a series of new regionally focused special reports.
The new look will also be replicated online at the paper’s recently-launched European website – Europe.wsj.com – which will offer additional online-only content, blogs and daily emails.
To support the changes, WSJE will launch a targeted, integrated marketing campaign. The campaign, created by agency Doremus, launches next month and will include print, online and broadcast ads aimed at “c-suite” executives and business travellers.
In June former Sunday Telegraph editor Patience Wheatcroft took over as the WSJ’s editor-in-chief for Europe. The last year has also seen the creation of integrated newsrooms around Europe.
Andrew Langhoff, publisher of the WSJ Europe says the changes are designed to ensure the paper has a “greater resonance among the large group of internationally-minded people living and working in Europe.”
