WWAV Rapp Collins Scotland has created a direct marketing campaign for Scottish Friendly Assurance, promoting Scottish Bond, its tax-free savings plan.
Companies across the UK have cut their planned growth in marketing spending to a record low, fuelled by fears about war with Iraq and a slowdown in consumer spending. Planned growth in marketing spending has fallen to 1.7 per cent from 2.4 per cent in winter last year. The latest Chartered Institute of Marketing’s (CIM) […]
The Leith Advertising Agency has been appointed to work on a project for the Knob Creek bourbon brand for Jim Beam Brands Europe. Young & Rubicam is the global creative agency for the drinks company.
Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same influence over consumers’ perceptions.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.