WWAV Rapp Collins appointed to Department of Trade and Industry

The Department of Trade and Industry has appointed WWAV Rapp Collins to its new integrated firework safety campaign following a three-way pitch.The ‘Don’t let one night last a lifetime’ campaign will run for three weeks prior to and over the weekend immediately after Bonfire Night.

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Banc has created…

Marketing Week

Banc has created a £1m outdoor campaign for Young’s Bitter, using the brewery’s iconic ram emblem. The Ram’s World campaign will break in mid-September. The ads will aim to make Young’s Bitter appeal more to younger consumers as a ‘real man’s drink’. The various advertising executions will feature the ram’s head on a human figure. […]

Guardian and Microsoft in website deal

Marketing Week

Mediaguardian.co.uk is to link up with Microsoft to create a microsite targeting the marketing community and allowing marketers to talk to experts in real time. The site, called The Pressures of Marketing, launches this week and runs for ten weeks. Microsoft will use it to promote its Microsoft Office products, including the Live Meeting online […]

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