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Firetrap revamps site with focus on cult icon

Marketing Week

Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the site will be an integrated part of Firetrap’s latest marketing campaign, and will support the opening of its first standalone store later […]

ATMs set to offer customers bank loans

Marketing Week

NCR, which makes automated teller machines (ATMs), is launching a service to allow on-screen marketing aimed at individual customers at cash machines. The software means consumers could be offered and accept loans while at an ATM. Banks will be able to remind people that, for instance, their fixed-rate mortgage is about to expire and request […]

Yellow Pages sponsors ITV home competition

Marketing Week

Yellow Pages is to sponsor ITV reality show The Block, in which couples compete to increase the value of their property by making over their flats. The show, which was a huge hit in Australia, is due to go on air from Tuesday, August 3, on ITV1 and ITV2. The sponsorship was negotiated by Drum […]

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