Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its &£6m advertising business. Publicis was the incumbent.
Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the site will be an integrated part of Firetrap’s latest marketing campaign, and will support the opening of its first standalone store later […]
NCR, which makes automated teller machines (ATMs), is launching a service to allow on-screen marketing aimed at individual customers at cash machines. The software means consumers could be offered and accept loans while at an ATM. Banks will be able to remind people that, for instance, their fixed-rate mortgage is about to expire and request […]
Yellow Pages is to sponsor ITV reality show The Block, in which couples compete to increase the value of their property by making over their flats. The show, which was a huge hit in Australia, is due to go on air from Tuesday, August 3, on ITV1 and ITV2. The sponsorship was negotiated by Drum […]
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Is personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Two years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.