Wyeth has shortlisted Bartle Bogle Hegarty and DDB London for its &£6m advertising business. Publicis was the incumbent.
Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the site will be an integrated part of Firetrap’s latest marketing campaign, and will support the opening of its first standalone store later […]
NCR, which makes automated teller machines (ATMs), is launching a service to allow on-screen marketing aimed at individual customers at cash machines. The software means consumers could be offered and accept loans while at an ATM. Banks will be able to remind people that, for instance, their fixed-rate mortgage is about to expire and request […]
Yellow Pages is to sponsor ITV reality show The Block, in which couples compete to increase the value of their property by making over their flats. The show, which was a huge hit in Australia, is due to go on air from Tuesday, August 3, on ITV1 and ITV2. The sponsorship was negotiated by Drum […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.