Xbox sales lift Microsoft revenues

Microsoft has reported “strong” growth in the last quarter of 2007, with Xbox 360 sales up 70% on the previous year. The company says its positive results were additionally boosted by demand for its Windows Vista software.

The company says the growth was driven by new “consumer focused offerings” during the quarter such as the Windows Home Server, new versions of the Zune media player and the next generation of Windows Live Online Services.

It reported overall revenue growth of 30% to $16.37bn (£8.26bn) and its net income rose 79% to $4.7bn (£2.37bn).

Kevin Turner, chief operating officer at Microsoft, says: “We continue to see healthy demand from both businesses and consumers in the US and our growth in emerging markets is especially strong.”

Microsoft’s positive outlook countered cautions from Apple and eBay earlier this week. Meanwhile, Nintendo has reported a 63% increase in profit as its Wii console outsold systems from both Microsoft and Sony.


Chevrolet picks Draftfcb for Epica launch

Marketing Week

Draftfcb London has won the digital and direct marketing business for Chevrolet in the UK following a pitch. The agency has been briefed to produce creative work for the launch of the Epica model (pictured). Draftfcb, the incumbent on the direct marketing portion of the account, pitched against an undisclosed number of agencies. It is […]

Ad industry to fight back at ISBA conference

Marketing Week

The advertising industry is set to speak out against the “anti-advertising sentiment” at this year’s Incorporated Society of British Advertisers’ annual conference. The conference, on February 28, will feature three special sessions, the first of which is called “Advertising under siege: It’s not right, but it’s real, so what now?” Michael Grade, ITV’s executive chairman, […]

A Day in the Life of Richard Maddox

Marketing Week

“I love the consultative relationships we have developed here as you are genuinely thanked and appreciated by clients and candidates but the best days are those where I get to see one of my team develop.”


    Leave a comment