Xerox Corporation
Xerox Corporation has announced that it will not be extending its 40-year sponsorship of the Olympics when it runs out at the end of 2004.
Xerox Corporation has announced that it will not be extending its 40-year sponsorship of the Olympics when it runs out at the end of 2004.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
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