Coca-Cola Schweppes Beverages is rolling out a &£2m advertising campaign to support its Dr Pepper fruit-flavoured soft drink. The press campaign through ad agency Young & Rubicam, which encourages teenage boys to ‘impress her with a big one’, will run from the end of August and through September. Meanwhile, TV ads will continue the creative concept of the prisoner who is forced to drink Dr Pepper but discovers he loves it. In addition, an on-pack promotion will offer a one-in-ten chance of winning a two-litre bottle of Dr Pepper, with the theme ‘just can’t get enough’. Dr Pepper marketing controller Peter Coombe says: ‘The promotion aims to encourage existing customers to trade-up to two-litre bottles.’
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.