Y & R roll out new Dr Pepper campaign

Coca-Cola Schweppes Beverages is rolling out a &£2m advertising campaign to support its Dr Pepper fruit-flavoured soft drink. The press campaign through ad agency Young & Rubicam, which encourages teenage boys to ‘impress her with a big one’, will run from the end of August and through September. Meanwhile, TV ads will continue the creative concept of the prisoner who is forced to drink Dr Pepper but discovers he loves it. In addition, an on-pack promotion will offer a one-in-ten chance of winning a two-litre bottle of Dr Pepper, with the theme ‘just can’t get enough’. Dr Pepper marketing controller Peter Coombe says: ‘The promotion aims to encourage existing customers to trade-up to two-litre bottles.’