Yahoo! and eBay have teamed up in an online alliance that sees Yahoo! become the exclusive provider of branded advertising on eBay’s site. In exchange, Yahoo! users will have access to eBay’s PayPal system in order to pay for Yahoo! services.
Marketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy.
The charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
The Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.