Yahoo! and T-Mobile agree Web ‘n’ Walk deal

Yahoo! has struck a deal with mobile phone operator T-Mobile UK to handle on-portal advertising for its Web ‘n’ Walk internet service. Yahoo! will sell and serve graphical mobile advertising, such as banner ads, for the operator.

The ads will be rolled out over the first half of this year. T-Mobile and Yahoo! say their combined expertise will allow advertisers to target their core audience on mobile.

It is not known how long the deal will run, although a Yahoo! spokeswoman says the internet brand is looking to work with T-Mobile “for the long haul”. The two companies have sealed a revenue share deal, although details have not been disclosed.

T-Mobile UK launched Web ‘n’ walk in 2005. Web ‘n’ Walk packages enable T-Mobile UK subscribers to surf the internet on their mobile for a flat rate. A number of plans exist from the five-day pass for £2.50 to £7.50 a month for unlimited browsing.

Recommended

Clear Channel offers organic brands top spots in Sainsbury’s

Marketing Week

Clear Channel Outdoor is offering organic food brands the chance to target “organic shoppers” through a network of six-sheet poster sites and point-of-sale opportunities at various Sainbury’s stores. The outdoor company has signed up Yeo Valley Organic as its first brand. The company has created the network, which is available in Sainsbury’s stores with high […]

Estee Lauder restarts 70m media review

Marketing Week

Estee Lauder, the cosmetics and fragrances giant, has restarted the review of its £70m global media planning and buying account. It will include the company’s £10m UK account, which is currently handled by M2M. It is understood that Omnicom Media Group-owned M2M to be repitching for the business against WWP Group-owned Maxus, and MPG, part […]

MEPs in hunt for agencies

Marketing Week

The European Parliament is putting its communications brief up for tender. It will have a heavy emphasis on outdoor, digital and experiential media, and promotional and direct marketing. It is thought to be the first time that the Parliament has tendered its marketing communications in this way. Late last year the European Commission also decided […]

Comments

    Leave a comment