Yahoo! brings partners into network

Yahoo! UK and Ireland has created the Yahoo! Network, which it says gives advertisers access to 80% of the UK’s web population. The network includes publishing partners and mobile platforms.

Advertisers will have access to the Yahoo! websites including Yahoo! Search, Yahoo! Mail and Flickr, mobile operators 3 Group, T-Mobile, O2, Orange and Vodafone and search publishing partners Loot, broadcaster Five and FT.com.

Display publishing partners, including Eurosport, Bebo and BT, and inventory from over 100 other websites are also included in the network.

Mark Rabe, vice-president and managing director of sales at Yahoo! UK and Ireland, says the network will reach more than 29 million monthly users and offers advertisers “the ability to reach their target demographic with branded or direct response campaigns”.

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