Yahoo! has fired CEO Carol Bartz “via phone” after less than three years at the helm.
The internet giant, which hired Bartz in January 2009 following significant internal unrest at the company, has removed the former Autodesk boss with immediate effect, appointed CFO Tim Morse as interim CEO. Read more on this story by going to NMA here
Earlier this year Marketing Week interviewed Carol Bartz, see what she had to say then
A near 30% sales bump for Marketing Week’s brand of the year, Costa Coffee, helped parent company Whitbread perform “strongly” over the summer.
There are many of examples of clever media buying that links the brand to the content in its immediate environment. But I would suggest that buying time for Tesco’s Butcher’s Choice in a break for ITV1 Fred West drama Appropriate Adult is at best unfortunate and at worst macabre. John Dean MHYG Consulting
High street stores reported their worst like-for-like sales in two years in August as disruption caused by the riots took its toll on retailers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?