Coca-Cola will broadcast a live TV programme during the London 2012 Olympics to try and inspire young people to get involved in sport.
Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
The ongoing effects of the recession have left us all cash poor. Our time and skills, however, offer renewed forms of assets. We all know time is money; more for some than others. But paying for things with our time rather than cash could be the way for more of us to continue to enrich […]
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.