Yahoo! names Google’s Mayer as CEO

Yahoo! has poached former Google engineer Marissa Mayer as its new chief executive, its third this year, to turn around its online business.

MarissaMeyer

The appointment is likely to see a shift in focus for Yahoo! Towards product innovation across services such as its homepage, email, search and mobile given Mayer’s background as an engineer at Google. Previously the company has focused on forging media partnerships with brands to bolster its online content offering to drive advertising revenues.

Mayer, who was Google’s 20th employee, helped developed some of the company’s most successful products over the years including Gmail, Google Maps, Earth and Street View. She has also been credited with envisioning the clean and simple user interface for Google’s search engine.

She said in a statement: “I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users. I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.

“Yahoo!’s products will continue to enhance our partnerships with advertisers, technology and media companies, while inspiring and delighting our users. There is a lot to do and I can’t wait to get started.”

While it remains the US’ largest web portal, Yahoo! has struggled to compete with rival search engines as well as the growing popularity of social networks such as Facebook and Twitter. Visitors on average spent less than two hours, 15 minutes on Yahoo pages in March, compared with more than six hours for Facebook, according to Comscore.

The appointment caps off a tumultous period for the compnay’s senior managament team. Earlier this year, Scott Thompson left the company in May after accusations that he lied about obtaining a computer science degree on his CV. He was the company’s third in as many years after replacing Carol Bartz who was fired last Autumn.

Yahoo’s global media head Ross Levinsohn had been handling the CEO position on an interim basis, however was passed over for the role permanently by the board.

Recommended

Rosie

Audi gives a glimpse of how retail will be

Rosie Baker

Audi’s latest move to open a chain of digital showrooms is a great example of using technology to augment the retail environment and create an experience that combines the best of digital with the best service a physical store can offer.

RooneyTweetsHP

Nike to challenge Rooney tweet ban

Seb Joseph

Nike is to appeal against the Advertising Standards Authority’s landmark ruling to ban tweets by brand ambassadors Wayne Rooney and Jack Wilshere for not clearly stating they were adverts.

AegisDentsuHP

Dentsu agrees to buy Aegis for £3.2bn

Seb Joseph

Japanese marketing group Dentsu has agreed to buy UK-based Aegis Group for £3.2bn, which handles clients including General Motors, Vodafone and Nivea, as it looks to expand outside its home market.

Comments

    Leave a comment