IAB kicks off AdChoices awareness campaign

Ronan Shields

The IAB is to launch an online ad campaign in an effort to boost consumer awareness of how brands use behavioural targeting to serve them online advertising and make the “AdChoices” logo as memorable as the recycling icon.


Burberry and Google launch ‘Kisses’ initiative

Ronan Shields

Burberry and Google have launched a new platform that lets users personalise messages to loved ones using the pair’s products, in a move aimed to make “digital personal”, as the online services giant pushes ahead with its “Art, Copy & Code” initiative.