Yahoo! UK & Ireland has signed an exclusive deal with British Airways for the airline to sponsor Yahoo!’s coverage of the RBS Six Nations rugby tournament and the 2005 Lions tour. The deal was set up by Agency.com.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.