Yahoo!
Yahoo! has signed a deal with Five to provide search and advertising technology for the broadcaster’s website. The five.tv site will have a search box at the top of each page, along with a Five-branded “Top Searches” box at the bottom of the homepage. Yahoo! already has deals in place with other TV networks including GMTV and ITV.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
