Yahoo snubs Microsoft

Yahoo! has turned down Microsoft’s 22.4bn bid, saying it is “too low”. The bid valued Yahoo! at 62% more than its share price on January 31, the day the offer was made.

Yahoo! has turned down Microsoft’s £22.4bn bid, saying it is “too low”. The bid valued Yahoo! at 62% more than its share price on January 31, the day the offer was made.

The search engine is instead reported to be considering other options. It is thought to have restarted merger talks with AOL or even a possible tie-up with Google or Walt Disney. Google has a 5% stake in AOL.

Analysts have said that the deal with Google could go ahead if Yahoo! allows Google to handle searches on Yahoo’s site in exchange for a split for the advertising revenue. An option that several investors have called for as Google’s share of search continues to rise, while Yahoo’s slides.

Meanwhile no alternate bidders have emerged and analysts had been betting that the likeliest outcome was for Yahoo’s board to negotiate for a higher price from Microsoft. Some expect that this could force Microsoft to attempt a hostile take-over.

Recommended

EMIs Disney distribution deal hangs in balance

Marketing Week

Disney is understood to be considering replacing EMI as the international distributor of its soundtracks. It is reported to have started talks with rival Universal Music Group. The news will come as a blow to the struggling record label, which was bought by private equity group Terra Firma last year and has faced a series […]

Leading ISPs sign up to Phorm targeted ad service

Marketing Week

BT, Virgin Media and TalkTalk have signed up to a new service that allows them to provide users with targeted adverts. The three companies will use a new online advertising platform called the Open Internet Exchange (OIX), which monitors every website that a user visits in order to serve customers with more relevant advertising. The […]

Coca-Cola profits buoyed by Coke Zero

Marketing Week

Coca-Cola Enterprises (CCE), the largest bottler of coke products, has reported better than expected earnings for the forth quarter of 2007. The company says European results were helped by Coca-Cola Zero. In North America, the strong results were thanks to Coke’s range of non-carbonated drinks such as flavoured water drinks and tea. The continent has […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now